Challenge
The company had a base of leads it wanted to reach with offers on a steady basis. Doing it by hand limited how often it could reach them and gave no view of what happened to each offer after it was sent.
Solution
We designed and implemented an automated marketing strategy:
- An organized lead base split into segments, so each group gets the offer that fits it.
- Offer templates and automated sends, scheduled by segment, with no one-by-one emails.
- Tracking dashboards for every offer send.
How it is tracked
The dashboards show the status of each offer send, so the sales team knows which leads responded and whom to follow up with.